Learn how to build a successful website design business with no experience.



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Why web design?

Are you interested in…

Financial Freedom?

Freedom to work from anywhere in the world?

Freedom to set your own schedule?

Freedom to choose whom you work with?

Web design helps you achieve your goals.

Who am I?

I’m Leighton, your webmaster.

Years of Experience

Websites Designed

I am an enthusiastic entrepeneur, traveler and community volunteer. I created my website design agency, Pioneer Media, in 2006. Hundreds of clients later, I’m sharing my secrets so you can create your own web design & development business.

What You Will Learn


Fundamentals of Web Design

In our first series of lessons, we learn the fundamentals of web design. These lessons will explore:

  • Coding
  • Domain Names
  • Hosting Servers
  • Emails
  • SSL Security
  • WordPress
  • Divi


How to Build a Website

  • In the following lessons, we’ll dive right into designing and developing one-page, multi-page, eCommerce and mobile-friendly websites.
  • Later, we’ll consider how to get inspiration for our designs, where to find images and graphics, and what software we might need.


How to Build a Brand

In this series, we pivot from web design to learn about creating a brand for your business. Specifically, we’ll learn:

  • What is a brand? How do you create a memorable, lovable brand?
  • Ideas for your web design brand, which include the structure of your web design brand, the name of your business, domain name, professional email address, logo and business cards.
  • How to build your web design brand’s website.
  • How to promote your new web design brand.


Search Engine Optimization

In this series of lessons, we talk about one of the most valuable services you can provide when designing a website: Search Engine Optimization (SEO).

  • What is search engine optimization? How do search engines work? How do you improve your rankings?
  • 10 On-Site SEO Techniques: Crawl Accessibility, Compelling Content, Keyword Optimization, User Experience, Page Speed, Mobile-Friendliness, Image Optimization, SSL, Internal Links, Title & Description
  • 6 Off-Site SEO Techniques: Reviews, Social Proof, External Links, Popularity, Google My Business, Google Search Console
  • How do you sell SEO services as part of your web design business?


Website Maintenance Plans

In this series of lessons, we learn one of the most exciting parts of being a website designer — the Website Maintenance Plan! Specifically, we’ll discuss the 4 major parts of your maintenance plan:

  • Hosting Services
  • Website Management Services
  • Site Updates & Support
  • Website Security Services

We also consider practical ways you can price and sell your maintenance plan to start generating recurring revenue and passive income.


How to Serve Clients

In this series of lessons, we learn the most important part of running a success website design business: Serving Clients!

In fact, we’ll be learning every step of the web design process:

  1. Earning & Interviewing Clients
  2. Quoting Websites
  3. Sending Proposals & Contracts
  4. Invoicing & Taxes
  5. Onboarding Clients
  6. Designing & Developing Websites
  7. Polishing & Launching Websites
  8. Maintaining Your Clients


Conclusions & Takeaways

To wrap up the course, we go over a few Conclusions, Caveats, and Key Takeaways. Specifically, we consider:

  • 10 Key Takeaways for Success
  • 10 Things I Wish I Knew When Starting My Web Design Busines
  • 10 Things to Avoid as You Conduct Business

Common Questions

Do I have access to all lessons when purchased?

Yes! Your purchase will unlock access to every lesson of every section.

Do I have lifetime access to this course?

Absolutely! There is no expiration once you have purchased.

What format is the course in?

Each lesson has a video with written captions, images and walkthroughs. All lessons contain homework. Some lessons contain downloadable resources.

Are there tests or quizzes?

Nope! Nothing stressful like that. Each lesson does contain homework and “Pause and Do” opportunities to put into practice what you’re learning.

How long are the lessons?

Each lesson is between 10 and 60 minutes. The entire course is 17 hours long; yes, it is absolutely value-packed!

Is the price one-time or recurring?

One time! Purchase the course once and you have lifetime access.

Success Stories

This course is Amazing! Everything I learned so far for Web Design is because of Leighton and his ability to teach and explain in a simple yet elegant style. The illustrations allow for a smooth learning experience which makes it fun. If you truly want to learn how to start your own Web Design business. This course is the one!

Dahrian Barrett

Freelancer, PlexWebDesign

This is one of those rare tutorials that actually lays out a solid business plan for a pretty low risk opportunity. The step-by-step guide laid out in these videos is very valuable.

Michael Schoenbeck

Thank you Leighton. I had been looking for a part-time business to support the volunteer work my wife and I do. I hope I can be successful. Thank you so much for passing on your expertise through this course!

Richard Geer



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Start Learning How to Build a Successful Web Design Business


For less than the cost of 1 client, you will learn every skill you need to create a successful website design business.

Get started now so you can start earning clients and generating passive income.