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Learn how to build a successful website design business with no experience.

Level up your existing web development agency with this free business optimization course.



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Course Lessons

Our flagship business course is divided into 7 sections to guide you through the process of building a successful web design company.


Fundamentals of Web Design

In our first series of lessons, we learn the Fundamentals of Web Design. These lessons will explore:


How to Build a Website


How to Build a Brand

In this series, we pivot from web design to learn about creating a brand for your business. Specifically, we’ll learn:


Search Engine Optimization

In this series of lessons, we talk about one of the most valuable services you can provide when designing a website: Search Engine Optimization (SEO).


Website Maintenance Plans

In this series of lessons, we learn one of the most exciting parts of being a website designer — the Website Maintenance Plan! Specifically, we’ll discuss the 4 major parts of your maintenance plan:

We also consider practical ways you can price and sell your maintenance plan to start generating recurring revenue and passive income.


How to Serve Clients

In this series of lessons, we learn the most important part of running a successful website design business: Serving Clients!
In fact, we’ll be learning every step of the web design process:

  1. Earning Clients & Interviewing Clients
  2. Quoting Websites
  3. Sending Proposals & Contracts
  4. Invoicing & Taxes
  5. Onboarding Clients
  6. Designing & Developing Websites
  7. Polishing & Launching Websites
  8. Maintaining Your Clients

About Leighton, your webmaster.

I am an enthusiastic entrepeneur, traveler and community volunteer. I created my website design agency, Pioneer Media, in 2006. Hundreds of clients later, I’m sharing my secrets so you can create your own web design & development business.

Leighton Smith Website Design

Websites Designed

Years of Experience

Success Stories

This course is Amazing! Everything I learned so far for Web Design is because of Leighton and his ability to teach and explain in a simple yet elegant style. The illustrations allow for a smooth learning experience which makes it fun. If you truly want to learn how to start your own Web Design business. This course is the one!

Dahrian Barrett

Freelancer, PlexWebDesign

This is a comprehensive course for the layman considering or just entering the web design and management business. The instructor covers ALL aspects and gives practical approaches to each functional area. He also offers savvy advice & tips on some of the softer sides of the business. If you are considering getting started in the business, this course will give you a great understanding of what it takes and of the tools, almost all free, to get started. Thank you Leighton.

Lori F.

This course has exceeded my expectations! Leighton makes the information accessible with his clear and engaging style. In just a few lessons, he has vastly expanded my knowledge of website design. I’m eager to start each new session and look forward to completing the course. I feel confident that I will be able to easily put to use the things I am learning. Thank you, Leighton!

Rebecca Losh

This course answered a myriad of questions I had about web design and running a web design business. I will now go back through the course and begin to implement his suggestions. One note of constructive criticism. Some of the videos appear to have been recorded at a lower volume than others making them hard to hear. This may be due to the equipment on my side so I still feel this qualifies for 5 stars. Also some other courses about WordPress make a big deal about child-themes. This course made no mention of that(as far as I can remember). I don’t have enough experience to know if this is a big deal or not. Aside from these minor points this course is well worth the $. In fact I would have been willing to pay a lot more had I truly understood what it could do for me. Layton presents the info in an upbeat , clear and way. Clearly he has had much training in teaching and public speaking.

Dana Feldman


This is helping so much to re-boot my business as things have changed so much from when I started in 2004 with… Appreciate all you do!

Vicky Whitford

Web Designer & Developer, Vickys Webs

I’m very impressed with this course and Leighton. There’s so much value here for someone looking to start a web design business. The proposal & contract documents were worth the price alone for me.

Z Brett

I love this guys energy and real clarity. I wish he could teach me everything about tech! Most courses are so much fluff as they try to stair step you to the meat and potatoes. If anyone out there wants a crash deep dive into all things website building I recommend this course 1000%.

Lauren Hall

This course is fantastic: A step by step guide to building a Web Design & Web Maintenance business. Not only the business side but also how to actually do the web design, hosting, security, etc. From an author that actually runs a Web Design & Web Maintenance business. Incredible!

I have done a few other courses on this topic, but they all felt short because the content was mediocre advice, the author had a wrong mindset, or the author was a guru who didn’t even own an agency at all. Some of them had good nuggets of advice, but I always felt insecure about building my own business.

Not anymore. Leighton’s course will give you the confidence and all the tools you need to deliver excellent results for your clients and run a successful web design business. And now I finally feel empowered to build mine. Thank you so much Leighton for creating this curse and giving so much value to the world. I wish you the best!

Ruben Avalos

Thank you Leighton. I had been looking for a part-time business to support the volunteer work my wife and I do. I hope I can be successful. Thank you so much for passing on your expertise through this course!

Richard Geer

I have been dabbling off and on with the idea of doing web design for a while. This meant that I was somewhat familiar with some of the topics covered in this course. There were, however, pieces of information that I hadn’t yet encountered. I really appreciated the list approach used throughout the course and especially in the latter parts. I did find the delivery a bit slow initially so I watched most of the course on 1.5X speed. I mention this because that worked well for me and others might benefit from this. I thank Leighton for the time and clear thoughtfulness he put into this.

Eric Sanders

So glad I purchased this course. I love his energy & enthusiasm. Highly recommend!

Janna Fernandez

The facts are explained in an easy and logical way so that everybody can follow and understand. Leighton is motivating and enthusiastic . He’s giving a lot’s of hints and details to consider. He is sharing his experiences in a structured way with us. Thank you Leighton.

Pamela Gharibian

This is one of those rare tutorials that actually lays out a solid business plan for a pretty low risk opportunity. The step-by-step guide laid out in these videos is very valuable.

Michael Schoenbeck

Am I the only one crushing on my webmaster? This guy is brilliant & extremely passionate about his work. If I’d come across just one teacher in all my school years, who taught with so much involvement, passion & romance, I would have long ago found my career path.

Jessica Kallon

This course is exactly what I needed to kickstart my freelance career! The lesson is comprehensive, easy to follow, and includes step-by-step tutorials and homework assignments that helped me to practice what I learned. I was so intimidated to start learning about web design and SEO, but Leighton makes it enjoyable and understandable. I especially loved all of the free resources that Leighton suggests to help you get started. I can’t recommend this course enough!

Paige Smith

Freelancer in Ireland

The instructor speaks in a clear measured tone. For me, as a novice, this is what I need to thoroughly learn this program.

Kenneth Clark

Start Learning How to Build a Successful Web Design Business


In this comprehensive course, you will learn every skill you need to create a successful website design business.

Get started now so you can start earning clients and generating passive income.