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Question Source: Quora<\/a><\/strong><\/p>\n Website maintenance plans are awesome, both for you as a webmaster and for a business.<\/strong><\/p>\n They\u2019re basically like insurance for your website<\/strong>. You insure something valuable, like your car, in case anything goes wrong. A website is valuable and needs to be protected. And, like your car, websites need maintenance. They don\u2019t run on oil, but they do run on software that needs refreshing, and that\u2019s where you, the webmaster, comes in!<\/p>\n How do you convince clients to get monthly maintenance plans for their websites?<\/a><\/p>\n To answer that question, consider this: what could happen if you neglect the maintenance on your car?<\/em> Just skip your oil changes? Well, you could find yourself on the side of the road somewhere. The car won\u2019t start, and the hassle of getting it towed is far greater than the hassle of a quick oil change.<\/p>\n Maintenance is necessary, and what else is necessary? Auto insurance! How would you feel if you bought a $20,000 car\u2026 and totaled it a week later? Aside from the trauma of the accident, would you sleep a little better if you had full coverage and knew you would be reimbursed? Yes, insurance gives you peace of mind, and website maintenance plans give businesses owners peace of mind knowing their website will remain live and continue to generate leads<\/strong>.<\/p>\n In order to convince clients to get monthly maintenance plans, educate them on what could potentially happen if a business refuses to have their website maintained. Here\u2019s 6 ideas:<\/strong><\/p>\n There are plenty of other things that could go wrong without a maintenance plan, but those are some of the major ones. It is 100% accurate to say a website maintenance plan is a wise investment and in the best interest of a business<\/strong>.<\/p>\n What services do your clients receive on your website maintenance plan? Here are 16 compelling benefits to a website maintenance plan:<\/strong><\/p>\n Clearly, each one of those 16 services is valuable, but altogether, your website maintenance plan should be too good to pass up.<\/strong><\/p>\n Help them view their website as, not an expense, but an income-generating machine. The machine costs money to build, and a little bit each month to maintain, but without it, you\u2019d be losing business. Once they\u2019re thinking in terms of how a website will increase their business<\/em>, they\u2019ll be more open to the idea of upkeep and maintenance. Of course they\u2019ll want someone to care for their lead generator! Their income-machine! If they elicit those feelings, have that reaction, then you\u2019ve sold them.<\/p>\n Ultimately, you need to educate your clients on the value of a monthly website maintenance plan. Explain the pitfalls of not maintaining a website. Have a thorough understanding of your maintenance services and their individual and collective value. Then, you should have no problem convincing clients to sign up for your monthly website maintenance plan.<\/strong><\/p>\n\n
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